A social media marketing campaign may be created and managed like a boss by following the steps outlined in this step-by-step planning guide.
Identify the campaign’s goals.
The first step is to discuss how the campaign will work with your team. Do you want to put on a show? Do you have a new file or ebook I can download? You might be working with a non-profit on a social giving campaign. No matter what the campaign is, you should know what its goal is.
What do you require people to do when they view your Post or follow you? Is the point clear, and is it still fun, enjoyable, and worth sharing? How will you know if the campaign was successful? Make sure you know these important facts to see where you’re going.
Plan how each channel will promote the campaign.
Now it’s time to determine what content you’ll need for each social media channel. You could create a short video to post on Instagram and Facebook. You will need a banner picture for a Facebook event. You may also be required to make images for Twitter and Pinterest. To complete this phase, you must understand the purpose of each channel.
Social media marketing is important if you want people to see and interact with your posts. If you haven’t started using the advertising tools on each social media channel yet, start with one and try different things to determine what works best for your audience and content.
Set up a weekly or monthly content plan
The next step in planning is to put your plans on a calendar. How often and when will you post on your social channels? How will you get people interested in your copy and messaging? On a calendar template, like the one below from our campaigns, you can make a basic plan of what each day of the advancement will look like.
Make supporting graphics
Now it’s time to create all the parts you scheduled in steps 2 and 3. You don’t require to be a graphic designer to start making fun and interesting images. Check out this post for helpful hints on where to find free or cheap images and on how to make your own. Canva is my new favorite way to make images with text quickly and easily. I made this picture for social networks in just several minutes with the assistance of Canva.
Design Wizard is another useful tool. It is an innovative graphic design program that allows you to create a personalized image in seconds. Its library has thousands of templates and more than a million high-quality images. Hubspot, Marketo, Cushion, and Intercom can also be used with Design Wizard, which is a nice bonus.
It’s time to make plans! You’ve got plans. There’s a plan for you. You’ve got great content! You’re prepared to integrate everything into your preferred social media scheduling platform. Your social media scheduler from HubSpot or HootSuite will work. You could also go with a buffer.
Look and do something.
Don’t just put it there and leave it alone. People, please don’t cook rice in this pot. But you will have to use this social networking engine for it to work well for you.
To be a social media boss, you must keep up with your different social media accounts. With the management software we discussed, you can set your phone to remind you of things. If someone comments on your Post on Facebook or tweet, you can answer them immediately.
If necessary, conduct a follow-up after an event or marketing campaign.
For example, if your campaign is about an event or the release of a new product, it might make sense to send pictures or keep updating after the fact. If you gave anything away or held a contest, you should post pictures of the winner or numbers that show how many people took part. You could share an event’s pictures and a short summary of what happened.
Examine and change
Spend time looking at your analytics to find out what parts of your campaign worked and what didn’t. Even the posts you made early in the morning did pretty well, but none of the ones you made in the center of the day did. On the other hand, people were more interested in some types of visual content or messages than others.
Then, when you run your next campaign, use what you’ve learned. Even though not all social media advertising will use these steps, starting with them is a good idea. Your inbound marketing strategy needs to be closely tied to what you do on social media. So, ensure you do not lose sight of your main goal, which is to get more visits, leads, and clients.